Comptons New Media/SofKey/Larousse
An evaluation of existing arrangements with a sole
distributor in the UK revealed that Comptons was
not achieving the level of market penetration with
their educational software products that they had
originally targeted and a complete review of the
sales channels was carried out by us on their
behalf. By evangelising the brand to the retail
channel the profile of the company was raised
within the UK and consequently distribution was
opened to a wider audience of purchasers. SoftKey
became suitors and subsequent owners of the
company in the USA and Solution Marketing was
retained to continue to develop both the retail
channels and to implement a strategic alliance with
Larousse of France who had a portfolio of relevant
content for future software developments
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