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Weblogs and Social Media Marketing
We have all heard of 'blogs' and 'blogging' and the general concensus has been that these were
mainly platforms for geeks and anoraks to spread the word about geekism and anorakism.
Not any more. In the US 'blogging' and 'social networking' are now regarded as essential
components of a company's on-line business strategy. They are regarded as the tools for which
businesses in the future will stimulate traffic to their sites with a view to retaining the interest of the
customer over the long term. Weblogs are very 'Google-friendly' because of their free-text nature and
careful use of relevant keywords can help drive up site numbers.
You can publish whatever you want whenever you want on a blog and you have total censorship over
the content. A weblog can be a combination of newsletter, press release, product information
platform, soapbox, bulletin board and general listening tool. It is in fact whatever a company wants to
make of it but more importantly it provides an dynamic, interactive 'friendly-face' or persona for the
business.
Solution Marketing have recently set up a weblog for a car brokerage business and they are making
great use of it. They can tell their customers so much more about their products and services in a
way that is sometimes difficult to get across on a website. Click on this link to take a look
Blogs have developed a language of their own and the format of most blogs is pretty much the same
- they have caught on rapidly so the world is getting used to 'blogging'.
The following is a website who publish/distribute books on sport and you can see how they expand
on information by using their weblog effectively. www.wordofsport.com/weblog
Solution Marketing can easily implement a weblog for your business but the most important
consideration for any company using a weblog is to ensure that is kept up to date and the content
managed productively.
Solution Marketing can show you how - call us on 0845 643 2047 or email
weblogs@solutionmarketing.co.uk
We have all heard of 'blogs' and 'blogging' and the general concensus has been that these were
mainly platforms for geeks and anoraks to spread the word about geekism and anorakism.
Not any more. In the US 'blogging' and 'social networking' are now regarded as essential
components of a company's on-line business strategy. They are regarded as the tools for which
businesses in the future will stimulate traffic to their sites with a view to retaining the interest of the
customer over the long term. Weblogs are very 'Google-friendly' because of their free-text nature and
careful use of relevant keywords can help drive up site numbers.
You can publish whatever you want whenever you want on a blog and you have total censorship over
the content. A weblog can be a combination of newsletter, press release, product information
platform, soapbox, bulletin board and general listening tool. It is in fact whatever a company wants to
make of it but more importantly it provides an dynamic, interactive 'friendly-face' or persona for the
business.
Solution Marketing have recently set up a weblog for a car brokerage business and they are making
great use of it. They can tell their customers so much more about their products and services in a
way that is sometimes difficult to get across on a website. Click on this link to take a look
Blogs have developed a language of their own and the format of most blogs is pretty much the same
- they have caught on rapidly so the world is getting used to 'blogging'.
The following is a website who publish/distribute books on sport and you can see how they expand
on information by using their weblog effectively. www.wordofsport.com/weblog
Solution Marketing can easily implement a weblog for your business but the most important
consideration for any company using a weblog is to ensure that is kept up to date and the content
managed productively.
Solution Marketing can show you how - call us on 0845 643 2047 or email
weblogs@solutionmarketing.co.uk